Proov

Proov is a small, privately held company based in Boulder, Colorado, with a team of four employees. Founded by Amy Beckley, Ph.D., the company focuses on providing women with insights into their fertility throughout their menstrual cycle. Proov offers a suite of at-home urine tests designed to measure various menstrual hormones daily. These tests, when paired with the company's free Proov Insight app, allow women to track ovulation status, receive daily insights, and generate an Ovulation Insights score. The app provides personalized action plans to optimize women's well-being or develop fertility strategies. Proov's approach is centered around tracking pregnanediol glucuronide (PdG), a metabolite of progesterone, to understand hormone health more accurately. The company's technology is backed by venture capital and has gained recognition as a leader in the field of fertility diagnostics. For more information about Proov's products and services, visit their website at proovtest.com.