Promotion Optimization Institute

Promotion Optimization Institute is a United States-based company located in Wyckoff, New Jersey. It is a membership organization with 3 employees and generates $2.5 million in annual revenue. POI facilitates collaboration among manufacturers, retailers, solution providers, analysts, academics, and industry leaders. Their mission is to enhance Enterprise planning and optimize promotion and distribution strategies for consumer goods. Members engage in sharing best practices, participating in industry alliances, and benefiting from the Certified Collaborative Marketer (CCM)™ program. POI distinguishes itself through its commitment to a financially driven and metrics-based approach to collaborative Enterprise planning and promotion optimization. The organization emphasizes consumer-centric strategies encompassing sales, marketing, and merchandising. Executive advisory boards ensure POI's initiatives align with industry needs and deliver valuable outcomes for members, sponsors, and academia. Visit POI's website at poinstitute.com to learn more about membership benefits, resources, and upcoming events.