Project JUST

Project JUST is a New York, New York-based company focused on empowering consumers to make ethical clothing purchases. With a team of seven employees, Project JUST operates as an online platform dedicated to promoting transparency and sustainability within the fashion industry. The company generates approximately $2.5 million in annual revenue. Project JUST provides shoppers with a unique brand wiki, allowing them to research brands based on their ethical, social, and environmental practices. The platform also features a Seal of Approval, recognizing brands that meet Project JUST's high standards. Beyond brand information, Project JUST creates a variety of content including shopper profiles, supply chain investigations, garment worker stories, city shopping guides, and styling tips, all geared towards helping consumers align their purchasing decisions with their values. Project JUST's core mission is to educate and empower shoppers, believing that informed choices can drive positive change within the fashion industry. Through its data-driven approach and engaging content, Project JUST provides the tools and knowledge necessary for consumers to make a meaningful impact. Visit Project JUST online at projectjust.com for more information about their platform and resources.