Prodigy Brands

Prodigy Brands is a wholesale menswear company based in Boca Raton, Florida. Founded in 2012 by Serge Abecassis, the company employs 11 people and generates over $10,000 in annual revenue. Prodigy Brands offers a range of men's apparel and accessories, including shoes, socks, and clothing under its own brand, Zanzara, as well as licensed brands such as JOE'S, English Laundry, Bruno Magli, and Badgley Mischka. Their products are distributed to a variety of retailers across the United States and Canada, including department stores, chain stores, specialty boutiques, resorts, country clubs, and off-price chains. The company prides itself on its design, sourcing, and production capabilities, boasting over 25 years of experience in these areas. Prodigy Brands maintains strong partnerships with manufacturers in China and Italy, allowing them to produce diverse product types across various price points. They emphasize their commitment to quality and consistency, ensuring products meet their exacting standards season after season. Prodigy Brands operates showrooms in both New York and Florida, showcasing their brands at key trade shows nationwide, including FN Platform in Las Vegas, FFANY in New York, Project in New York, and regional events. The company's marketing team actively supports both its sales team and retailers by providing promotional materials and staying ahead of industry trends.