Popsixle

Popsixle is a 5-employee technology company based in the United States. They specialize in developing software solutions aimed at improving advertising performance for brands utilizing Facebook and Instagram. Popsixle offers a proprietary "gen 2" website pixel built upon Facebook's Conversion API (CAPI). This pixel installs with a single line of code and assists brands in mitigating performance declines experienced since the implementation of Apple iOS 14. The platform facilitates a server-to-server connection between a brand's website and Facebook, enhancing ad performance, targeting, and attribution. By leveraging CAPI, Popsixle enables brands to overcome data limitations imposed by Apple's privacy changes. The platform restores ad performance to pre-iOS 14 levels, resulting in an average return-on-ad-spend (ROAS) lift between 20% and 100% for clients in a short timeframe. For more information about Popsixle and its solutions, visit their website at popsixle.com.