POPAI

POPAI, based in Chicago, Illinois, is a non-profit trade association. It boasts a global reach, representing over 1,400 members across 60 countries through 18 chapters. With a history spanning over 75 years, POPAI is dedicated to supporting the success of its members through a variety of initiatives. POPAI's mission centers around offering its members valuable resources, including original research, educational programs, recognition of industry achievements, and networking opportunities. These resources are designed to empower members from diverse backgrounds within the in-store marketing industry, including advertising agencies, retailers, educators, researchers, POP producers and manufacturers, brands, and marketers. The association distinguishes itself by providing a platform for collaboration and knowledge sharing within the in-store marketing community. POPAI's commitment to research and education ensures members stay abreast of industry trends and best practices, while its recognition programs celebrate excellence and inspire innovation. For more information about POPAI and its offerings, visit their website at popai.com.