PinPoint Collective

PinPoint Collective is a women-owned and women-led company based in Chicago, Illinois. With a team of four employees, PinPoint Collective has generated $2.5 million in revenue. Their mission is to create more inclusive communities by understanding and reflecting the needs of women in their marketing and design strategies. PinPoint Collective specializes in voice-of-the-customer research, acting as a bridge between brands and their target audience. They aim to ensure that messaging, services, products, and spaces are truly aligned with what women care about, going beyond assumptions and incorporating real insights. They achieve this through a proprietary "Pin Process" that combines both quantitative and qualitative research methods to generate actionable strategies. What sets PinPoint Collective apart is their unique team composition. Comprised of creatives turned researchers and strategists, they possess a deep understanding of design and have a passion for translating business opportunities into actionable design guidelines. Their research-driven approach empowers brands to create products and experiences that resonate authentically with women. To connect with PinPoint Collective, visit their website at pinpointcollective.com.