PARITY

PARITY is a United States-based company founded in 2020. Minority-owned and recognized as one of the 2023 Best Employers in Sports by Front Office Sports, PARITY is dedicated to bridging the gender income and opportunity gap within professional sports. PARITY develops impactful collaborations between brands, professional women athletes, and their fans. The platform provides a connection to over 900 women athletes across more than 70 sports, including over 200 Olympians and Paralympians. Through these partnerships, PARITY has successfully placed millions into the pockets of women athletes, attracting numerous brands to the movement. PARITY's unique approach focuses on leveraging the growing influence and popularity of women athletes to create mutually beneficial relationships. Their platform serves as a bridge between brands seeking to connect with engaged audiences and talented, accomplished women athletes. For more information about PARITY and how to participate in the movement, please visit paritynow.co.