Optimum Sports

Optimum Sports is an in-house sports marketing agency based in New York, New York. As part of Omnicom Media Group, the agency has nearly two decades of experience working with prominent brands in the sports industry. With a staff of 104 employees, Optimum Sports generates approximately $50 million in annual revenue. Optimum Sports creates omnichannel platforms that effectively drive brand and business impact by merging sports media, sponsorship, and creative. Their fully integrated approach involves incorporating specialists into clients' traditional media practices, connecting sponsorship with the broader media mix, and maximizing the marketing platform. The agency offers five specialized teams: Strategic Consulting, Media Investment, Property Marketing Group, Zero Code (gaming & esports), and Research & Analytics, ensuring comprehensive expertise across the sports marketing spectrum. For more information, visit optimumsports.com.