MSWARS Research

MSWARS Research is a privately held company located in Westbury, New York. Founded over 50 years ago, MSWARS Research employs 2 individuals and generates annual revenue of $2.5 million. MSWARS Research specializes in providing clients with brand building insights through research, advertising evaluation, and brand health tracking. Their unique four-pillar suite of products utilizes foundational customer and brand research, coupled with patented methodologies like CCPreference™, CCPersuasion™, and Customer Acquisition Forecast™. These methods, independently certified and validated, aim to deliver the most predictive insights for marketplace sales outcomes. Clients can choose from two service offerings: full-service consultancy with in-depth analysis or a DIY platform called Insight Rabbit. Insight Rabbit provides access to MSWARS's research methodologies in a user-friendly interface, enabling clients to uncover brand and category insights, screen concepts, evaluate advertising, optimize campaigns, and track brand equity. For inquiries, contact MSWARS Research at 516-394-6000 or visit their website at www.mswresearch.com.