MRISimmons

MRI-Simmons is a leading analytics company based in New York, New York. The company employs 129 people and generates $50 million in annual revenue. MRI-Simmons is a joint venture co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. MRI-Simmons provides insights on the American consumer through thousands of attitudinal and behavioral data points gathered from ongoing surveys and passive measurement. These insights are used by advertisers, agencies, and media companies to better understand consumer behavior. The company's Survey of the American Consumer® is the industry standard for magazine audience ratings. MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. Their platform significantly accelerates the time to insights for brand builders, strategists, planners, and sales teams regardless of their data expertise. For more information, visit mrisimmons.com.