Marketing General Incorporated

Marketing General Incorporated is a company based in Alexandria, Virginia, with 74 employees. For over 40 years, they have been providing membership marketing and association membership solutions. Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. They aim to uncover why people join, why they leave, and how they engage with organizations. Using these insights, they develop membership programs designed to recruit and retain members. Their approach, the Membership Lifecycle, encompasses Awareness, Recruitment, Engagement, Renewal, and Reinstatement, ensuring a comprehensive approach to member management. The company prides itself on its team of 60 highly skilled professionals with experience in direct and electronic marketing. Many of Marketing General's officers, senior staff, and account team members hold the Certified Direct Marketer credential. For more information about Marketing General Incorporated's services, visit their website at http://www.marketinggeneral.com/.