Leisure Trends Group

Leisure Trends Group is a United States-based company located in Boulder, Colorado. It is a privately held company with 29 employees and generates $50 million in annual revenue. Leisure Trends Group specializes in providing data-driven solutions for the sports, outdoor recreation, and leisure time industries. Their offerings include point-of-sale (POS) data, consumer research, and customer management solutions. They leverage POS transactional data to help businesses understand market share, best-selling products, price points, and competitive landscape. Beyond simply tracking sales, Leisure Trends Group delves deeper into consumer behavior through research and analysis. They aim to uncover the "why" behind purchasing decisions, exploring factors like customer motivations, information sources, and product usage. This understanding allows businesses to tailor their marketing strategies and build stronger customer relationships. For more information about Leisure Trends Group and their solutions, visit their website at leisuretrends.com.