Journal of Advertising Research

The Journal of Advertising Research (JAR) is a leading academic journal based in New York, United States. Published by WARC on behalf of the Advertising Research Foundation (ARF), the JAR employs a small team of three individuals. The JAR focuses on providing a platform for research and development within the fields of marketing, media, advertising, and communications. It publishes findings, applications, new technologies, and methodologies related to these areas. The journal primarily serves academics, as well as marketing and advertising professionals at all experience levels. Founded in 1960, the JAR has grown to become a highly influential publication in the advertising and marketing research industry. It encourages collaboration between practitioners and academics to advance the scientific understanding of marketing and advertising research and to translate this knowledge into practical applications that support the ARF’s mission of "effective business through research and insights." The Journal of Advertising Research can be accessed by ARF members, JAR Editorial Board members, direct subscribers, and subscribers of WARC.com, which includes prominent advertising and media agencies, research companies, universities, and advertisers from around the globe.