IWCO Direct

IWCO Direct is a multichannel marketing services company based in Chanhassen, Minnesota. With 912 employees, IWCO Direct has generated $437.3 million in revenue. The company has a rich history of serving North American direct marketers for over 50 years. IWCO Direct provides a comprehensive suite of marketing solutions, including strategy development, data modeling, creative design, digital production, media planning, and analysis. They specialize in optimizing performance across one-to-one marketing channels, helping clients achieve higher response rates and a superior Return on Marketing Investment (ROMI). Their proprietary BETTERImpactSM System utilizes data and predictive analytics to drive program improvement, typically resulting in a +50% average increase in program effectiveness. One of IWCO Direct's key differentiators is its advanced postal logistics strategy for direct mail. Through their Mail-Gard® service, they offer business continuity and disaster recovery solutions, as well as print and mail outsourcing and overflow services. For more information about IWCO Direct and their data-driven marketing expertise, visit their website at www.iwco.com or their blog at www.iwco.com/blog.