Initiator

Initiator is a business based in Cincinnati, Ohio. It is a small company with 2 employees. Initiator specializes in creating consumer insights, which they call "XSights." These XSights identify consumer needs and benefits that evoke genuine excitement and lead to the development of passionately preferred ideas. These ideas prioritize delivering highly desirable benefits and meaningful differentiation, setting them apart from traditional ideation approaches. Initiator distinguishes itself by seeking inspiration from diverse, analogous, and adjacent areas to uncover fresh consumer needs. This approach has resulted in substantial success, generating over $1 billion in new product revenue for clients. For more information about Initiator and their case studies, please visit http://www.initiatorfirst.com.