Initiative

Initiative is an advertising agency based in New York, New York, with 23 employees. Initiative specializes in crafting media strategies that drive growth for prominent brands. They focus on creating unified consumer experiences by understanding both the shared interests and individual journeys of target audiences. This approach, which they call "Fame & Flow," aims to establish brand recognition (Fame) while simultaneously connecting with consumers on a personal level. Initiative's client roster includes well-known names such as Amazon, Nike, Constellation Brands, Merck, LEGO, and T-Mobile. The agency emphasizes responsible media practices, ensuring their campaigns reflect the diversity of their communities, prioritize brand safety, and promote sustainability. Initiative prides itself on fostering an inclusive environment where its 6,000+ employees across 90+ markets feel valued and respected. You can learn more about Initiative and their services by visiting their website at initiative.ee.