Heart of the Customer

Heart of the Customer is a business based in Minneapolis, Minnesota, with 16 employees. The company has generated $21.9 million in revenue. Heart of the Customer helps businesses enhance their customer experience by focusing on the most critical areas for improvement. They work with clients to create a strong sense of urgency for change and assemble a dedicated team before diving into journey mapping and customer journey improvements. Their approach ensures continuous progress, with clients often mapping three to six different customer journeys. Recognizing that many customer-focused programs fail, Heart of the Customer incorporates change management principles to address key issues and engage both leadership and staff in the solutions. Beyond their expertise in journey mapping, which is widely recognized as a leading practice in the industry, Heart of the Customer offers a comprehensive suite of customer experience solutions. These include consulting and software implementation services such as customer journey mapping, executive dashboards that integrate business and customer outcomes, journey orchestration, CX workshop facilitation, customer and business measurement alignment, training on customer experience and journey mapping best practices, executive coaching, and Qualtrics solution implementation. Interested parties can learn more about Heart of the Customer and their services by visiting their website at heartofthecustomer.com.