GUNNISON CRESTED BUTTE TOURISM ASSOCIATION

The Tourism and Prosperity Partnership, formerly known as the Gunnison-Crested Butte Tourism Association, is a non-profit organization based in Gunnison, Colorado. Initially established in 2002 through a local ballot initiative, TAPP is dedicated to promoting Gunnison Valley as a year-round travel destination. Funded by increased lodging taxes and grants, the organization employs three individuals and generates an annual revenue of $2.5 million. TAPP focuses on boosting overnight visitor spending and diversifying the local economy. Their efforts encompass marketing the Gunnison Valley to attract tourists, leading initiatives for sustainable tourism and outdoor recreation, and supporting Western Colorado University. Additionally, TAPP fosters entrepreneurial opportunities through programs like ICELab. TAPP's commitment to sustainable tourism and economic development sets it apart. By promoting responsible travel practices and supporting local businesses, TAPP aims to ensure the long-term prosperity of the Gunnison Valley. For more information about the Tourism and Prosperity Partnership and its initiatives, please visit their website at gunnisoncrestedbutte.com.