GroundTruth

GroundTruth is a media platform based in New York, New York, with a staff of 288 employees. The company generates approximately $100 million in annual revenue. GroundTruth specializes in creating media campaigns designed to drive real-world business outcomes, such as in-store visits. Their platform utilizes observed consumer behavior data, encompassing location and purchase history, to develop targeted advertising campaigns across various digital channels. These campaigns are tailored to reach consumers at different touchpoints, aiming to influence their decisions and actions. GroundTruth focuses on measuring the effectiveness of these campaigns by tracking consumer responses, including store visits and website interactions, to demonstrate the tangible impact on brand performance. A key differentiator for GroundTruth is its emphasis on real-world results. By connecting online advertising with offline actions, they provide advertisers with a clear understanding of how their campaigns are driving tangible business outcomes. This data-driven approach enables brands to optimize their advertising strategies and maximize their return on investment. Learn more about GroundTruth and their services by visiting their website at groundtruth.com.