Gritty In Pink

Gritty In Pink is a California based company specializing in empowering women in music. Founded by Shira Yevin, Gritty In Pink is a platform with a mission to achieve gender equality in the music industry and beyond. With 24 employees, the company generates an annual revenue of $2.5 million. Gritty In Pink offers a variety of services to support women in music, including an online network and marketplace, live events, media content, and lifestyle partnerships. They created Gritty Rocks Live (GRL), an Instagram livestream show featuring female musicians from across the United States and internationally. GRL includes live charity fundraisers, sponsor giveaways, intimate performances, artist interviews, and audience engagement. Additionally, Gritty In Pink operates a monthly event in Los Angeles and recently launched the INPINK marketplace, connecting the music industry with a community of diverse female creators and professionals. Gritty In Pink distinguishes itself through its commitment to fostering a supportive community for female musicians. As a platform, they provide visibility, opportunities, and resources to help women break down barriers and succeed in the music industry. The company's founder, Shira Yevin, has a strong track record of championing women in music, having previously created the Vans Warped Tour Shiragirl Stage. To connect with Gritty In Pink, visit their website at inpink.com.