GreatBlue Research

GreatBlue Research, Inc. is a research organization based in Glastonbury, Connecticut. The company employs 29 people and generates $17.4 million in annual revenue. GreatBlue Research provides a range of market research services to a variety of clients, including corporations, consumers, and local governments. Their services encompass both traditional methods like focus groups and in-house call centers, as well as cutting-edge online and mobile research. The company specializes in uncovering consumer trends, perceptions, and behaviors across diverse industries such as Utilities, Healthcare, Consumer Packaged Goods, Golf, Municipalities, and Education. With over 40 years of experience, GreatBlue Research combines market knowledge with behavioral trends to help organizations understand their target audiences and improve their offerings. Their comprehensive suite of services includes concept testing, package testing, UX research, customer and employee satisfaction surveys, brand awareness studies, TURF analysis, tracking studies, diary studies, in-store testing, taste tests, in-depth interviews, iHUTs, focus groups, ad testing, promotional testing, mystery shopping, mock juries, and journey mapping. For more information about GreatBlue Research and their services, visit their website at greatblueresearch.com, or connect with them on social media platforms like Facebook, Twitter, Instagram, and YouTube.