Grassroots Targeting

Grassroots Targeting is a United States-based company located in Alexandria, Virginia. It is a small business with 4 employees and generates $2.5 million in annual revenue. Grassroots Targeting specializes in providing targeting tools and technologies for marketing campaigns. Their core offering is Microtargeting, a strategy that focuses on reaching specific voters or consumers to maximize efficiency and return on investment. This approach contrasts with broader methods like mass mailings or television advertising. The company has experience applying Microtargeting in all Congressional Districts across the country. Grassroots Targeting has a proven track record working with a diverse range of clients, including political campaigns and organizations. They have supported high-profile campaigns such as those for Bobby Jindal, Bob McDonnell, Ron Johnson, and Rick Scott. Additionally, they have partnered with organizations like the U.S. Chamber of Commerce, American Airlines, FreedomWorks, North Dakotans for Affordable Health Care, and the Wisconsin Homeowners Alliance. For digital branding, Grassroots Targeting builds interactive websites and manages online advertising campaigns. They utilize new technologies, including award-winning Microtargeted video advertisements and money bombs, for both political and corporate clients. Their digital branding clients include Senator Ron Johnson, Governor Bobby Jindal, Attorney General Ken Cuccinelli, Congresswoman Diane Black, and the U.S. Chamber of Commerce.