GfK Boutique Research

GfK Boutique Research is a subsidiary of the GfK Group, a leading global market research company. Founded in 2003 and based in Boston, Massachusetts, GfK Boutique employs 66 people and generates $50 million in annual revenue. GfK Boutique specializes in providing market research and analytics to the buy-side community. Leveraging the vast Point-of-Sale (PoS) database from its parent company, GfK, the firm transforms raw data into actionable insights for its clients. Their PoS data, sourced from over 500,000 retailers and distributors across 75 countries, offers a comprehensive view of consumer demand at the SKU level. This granular data includes sales volumes, unit values, and average selling prices, allowing GfK Boutique to provide unique comparisons between actual sales and company-reported metrics. GfK Boutique's PoS data coverage extends to a significant portion of global sales, capturing 85% of reported sales in developed markets, 80% in China, and 65% in emerging regions. This comprehensive data coverage enables the firm to accurately quantify sales units and transactions, providing clients with a deeper understanding of consumer end-demand. For further information about GfK Boutique Research's services, contact them via email at [email protected].