Generation Equity Capital

Generation Equity Capital is a private equity firm headquartered in Boston, Massachusetts. The company is relatively small, with a team of just three employees. Despite its size, Generation Equity Capital has generated $2.5 million in revenue. Generation Equity Capital focuses on investing in small businesses and middle market companies across a variety of industries. The firm specializes in consumer product goods companies, retail businesses, B2B and B2C direct marketing firms, and manufacturing companies. What sets Generation Equity Capital apart is its active investment approach. The firm's general partners are deeply involved in their portfolio companies, providing guidance and support to help them grow and succeed. Generation Equity Capital also leverages a network of experienced operating partners who take on direct assignments and projects with portfolio companies. Currently, Generation Equity Capital manages a portfolio of five companies, including notable brands like Second Time Around and Dancing Deer Baking Company. For more information about Generation Equity Capital and its investment strategies, please visit their website at generationequity.com.