General Capital

General Capital is a privately held real estate company headquartered in Whitefish Bay, Wisconsin. The firm employs a team of 12 individuals and generates annual revenue exceeding $10,000. General Capital specializes in the development, acquisition, and management of commercial and residential real estate. The company focuses on a range of property types, including office, industrial, retail, and residential, with a particular emphasis on larger corporate build-to-suit projects. General Capital also develops and repositions institutional-quality assets, often holding them for extended periods. Known for its collaborative approach, General Capital partners closely with tenants, municipalities, lenders, and investors throughout the project lifecycle. This collaborative spirit frequently leads to repeat public-private partnerships and joint ventures. The firm's strength lies in its ability to analyze complex real estate projects, providing creative and cost-effective solutions that address legal, financial, and structural considerations. For more information about General Capital's services and projects, visit their website at generalcapitalgroup.com.