Company Overview
- Headquarters
- 6169 McKee Road, Madison WI
- Website
- genbev.com
- Phone
- (608) 271-1234
- Employees
- 275
- Founded in
- 1933
- Industry
- Alcoholic Beverages
Financials & Stats
Revenue
$50B
Who is General Beverage Sales Co
General Beverage Sales Co. is a family-owned and operated wholesale distributor based in Madison, Wisconsin. Founded in 1933, the company has grown to employ 275 people and generate $50 million in annual revenue. General Beverage Sales Co. specializes in distributing wine, distilled spirits, beer, and non-alcoholic beverages to licensed retailers throughout Wisconsin. They serve over 11,400 retailers across all 72 counties, providing comprehensive consultation, sales, and service. Committed to treating employees and clients like family, General Beverage Sales Co. prides itself on personalized relationships and exceptional customer service. Their extensive network of offices, spanning from Barron to Stevens Point, ensures widespread coverage and efficient delivery throughout Wisconsin. For inquiries or to connect, visit General Beverage Sales Co.'s website at genbev.com.
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