FurtherFurther

, Further is a research agency based in Montreal, Quebec, Canada. It is a small company with 1 employee. Further specializes in conducting qualitative research, focusing on building trust with subjects through immersive ethnographic approaches. Their methodology involves spending extended periods in the subjects' environments, engaging with their families and friends, and allowing the research to unfold organically. Further differentiates itself by prioritizing authenticity and building genuine connections with participants. They believe that trust is essential for uncovering truthful insights, often taking several days to establish rapport before subjects feel comfortable sharing their perspectives. Further can be reached through their website at furtherstrategies.com.