Fresh Approach SF Bay Area

Fresh Approach SF Bay Area is a 501(c)3 non-profit organization based in Concord, California. The organization employs 16 people and generates an annual revenue of $5 million. Fresh Approach works to improve local food systems by connecting California communities with fresh produce from California farmers. They also strive to expand knowledge about food and nutrition through a variety of programs. These programs include Nutrition Education initiatives such as VeggieRx and Healthy Food, Healthy You, as well as Food Access programs like the Freshest Cargo Mobile Farmers’ Market. Additionally, they offer Food Equity initiatives that focus on CalFresh, Market Match, and WIC Outreach. Fresh Approach collaborates with a wide range of partners including certified farmers' markets, community organizations, local businesses, schools, public health departments, and community clinics. Their partnerships extend across six Bay Area counties: Alameda, Contra Costa, San Francisco, San Mateo, Santa Clara, and Solano. For more information about Fresh Approach SF Bay Area and their programs, visit their website at freshapproach.org.