ForwardLine

BriteCap is a data-driven FinTech company based in Los Angeles, California. Founded in 2003, the company employs 82 individuals and generates $24.2 million in annual revenue. BriteCap specializes in providing financing solutions to small businesses, focusing on those often overlooked by traditional banking institutions. They utilize technology and non-traditional credit algorithms to assess businesses, enabling them to finance 98% of U.S. businesses deemed too small and risky for conventional loans. BriteCap's innovative financing model, centered around a business's credit card sales, revolutionized the small business lending landscape. This approach, known as merchant loans and merchant cash advances, empowers businesses to access funding based on their revenue streams, rather than solely on their assets. BriteCap can be contacted through their website, britecap.com. They pride themselves on exceptional customer service, reflected in their A+ rating with the Better Business Bureau.