Food and Wellness Group

The Food and Wellness Group is a consultancy based in Portland, Maine, established in 2011. Headed by John Sauve, a seasoned marketer with over 40 years of experience in the food and dietary supplement industries, the company employs three people and generates $0.5 million in annual revenue. The Food and Wellness Group specializes in Health-Advantaged Marketing™, a unique approach that focuses on discovering, positioning, and promoting the health benefits of products for both businesses and consumers. The company has a track record of success in marketing the health properties of fruits and vegetables, notably spearheading the shift in consumer perception of blueberries from a simple muffin ingredient to a health icon. Leveraging research and scientific insights, The Food and Wellness Group developed The Colors of Health®, a color-guided health initiative aimed at encouraging Americans to consume a diverse range of fruits and vegetables. This program emphasizes the nutrient richness of colorful produce, aligning with the Dietary Guidelines for Americans’ recommendation of five servings per day. For more information about The Food and Wellness Group's services and initiatives, visit their website at foodandwellnessgroup.com.