Finger Lakes Wine Country Tourism Marketing Association

Finger Lakes Wine Country Tourism Marketing Association (FLWCTMA) is a non-profit organization based in Corning, New York. Founded in 2000, it has a team of three employees. The organization's primary focus is promoting economic development in the Finger Lakes region through the growth of its tourism industry. FLWCTMA aims to attract tourists to the region by offering a unified brand experience under the name "Finger Lakes Wine Country." This branding highlights the area's geographical location, its distinction as a major wine-producing region east of the Rocky Mountains, and the diverse range of attractions catering to a broad visitor base. The organization targets tourists traveling from within a 150-500 mile radius. To achieve its goals, FLWCTMA employs a multi-pronged approach that includes market research-driven advertising, promotion, and marketing campaigns. These efforts encompass a comprehensive media buy, media relations strategies, and a robust marketing program. The organization collaborates with public and private stakeholders to pool resources and maximize the impact of its initiatives. For inquiries or more information, you can visit their website at fingerlakeswinecountry.com.