Feedback

Feedback is a research firm based in Midlothian, Virginia. The company is comprised of 49 employees and generates $5 million in annual revenue. Feedback specializes in understanding consumer behavior and decision-making through contextual voice-of-the-consumer research. They conduct their research via digital channels, focusing on how audiences interact with each other, make purchasing decisions, and evaluate different service offerings. This data is collected through a proprietary process called HumanFilter, which utilizes ethnographic research methods. Feedback's team of data scientists, whose backgrounds include fields like psychology, sociology, and anthropology, delve into consumer behaviors, identify preferences and preferred communication channels, map out decision-making pathways, and provide comprehensive analyses of the findings. Companies looking to gain a deeper understanding of their target audience's needs and motivations can connect with Feedback via their website at discoverfeedback.com.