esw StoryLab Marketing

esw StoryLab Marketing is a marketing services agency based in Chicago, Illinois. The company has grown from a 3-person operation to a team of 17 employees over its 14-year history. esw StoryLab has been recognized as one of the fastest-growing companies in the United States, appearing on the INC. 5000 list for three consecutive years. esw StoryLab specializes in helping brands that have lost vitality or have commoditized claims. They achieve this by focusing on deepening the relationship between mature brands and their consumers through the power of storytelling. Their proprietary planning model, StoryBranding™, uncovers authentic brand values and beliefs, and by testing resonance among different brand characterizations, they reenergize stalled brands. Recent clients include Church’s Chicken, a 60-year-old national restaurant brand, and Aurora Healthcare, Wisconsin’s second-largest employer. esw StoryLab's work with Aurora Healthcare included a successful animation campaign entitled "Choose Well" aimed at increasing patient engagement. For more information, visit eswpartners.com.