eSalon

eSalon is a company based in El Segundo, California, that specializes in custom hair color solutions. With a small team of one employee, they generate an impressive $50 million in annual revenue. Their unique approach involves creating personalized hair color formulas tailored to each client's individual needs. eSalon offers a subscription service that provides clients with custom-blended hair color delivered directly to their doorstep. Their website, esalon.nz, allows clients to assess their hair type, desired color, and any other relevant information, which is then used by licensed colorists to create a personalized formula. The company sets itself apart by providing personalized instructions and support from colorists throughout the coloring process, ensuring a seamless and successful at-home experience. Beyond their core hair color service, eSalon boasts a strong commitment to customer satisfaction. They have shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia, demonstrating their widespread reach and popularity. The company has also garnered significant recognition for its innovative approach, earning accolades such as the Oprah Daily Editor’s Choice Award for Best Custom Hair Color, the Allure Best of Beauty Award eight times, and the Allure Readers’ Choice Award for “Best Home Hair Color” four times. For more information about eSalon and its products, including its custom men's hair color company, Colorsmith, visit their website at esalon.nz.