Entertainment Merchants Association

Entertainment Merchants Association is a trade association located in North Hollywood, California. The organization employs 15 individuals and generates $22.8 million in annual revenue. OTT.X, formerly known as the Entertainment Merchants Association, was formed in April 2006 through the consolidation of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA). The Entertainment Merchants Association aims to cultivate a thriving ecosystem for organizations involved in the delivery of audio-visual entertainment through over-the-top (OTT) technologies. They accomplish this by streamlining business practices within the industry, promoting the adoption of best practices, and conducting research and analysis to provide valuable insights to its members. A key focus for the association is facilitating educational opportunities through leadership development programs that prioritize diversity and inclusion. The Entertainment Merchants Association serves as a central hub for connecting and supporting organizations within the OTT space. Interested parties can visit the company's website at ottx.org for more information about their activities and membership benefits.