Encore Merchandising

Encore Merchandising is a division of aka, a company that provides innovative media and marketing solutions to the theatre and live entertainment industry. Based in New York, New York, Encore Merchandising employs 10 people and generates $2.5 million in annual revenue. Encore specializes in theatrical and promotional merchandise, acting as a leader in the field. They develop and execute merchandise strategies that enhance the brand experience for each show, recognizing the importance of merchandise as an extension of a production's overall identity. Leveraging over 15 years of global experience and a network spanning the US, UK, and Australia, Encore draws upon the expertise of over 150 industry professionals. This collaboration with aka provides Encore with invaluable resources and insights, ensuring their merchandise strategies are effective and resonate with audiences worldwide. For more information about Encore Merchandising and their services, visit their website at encore-merchandising.com.