Emetry

Emetry is a small software company based in Napa, California, with 5 to 9 employees. It operates as a platform providing consumer data and analytics solutions specifically tailored for wine brands. Emetry's focus was to empower wine producers by aggregating data from various digital platforms. This aggregation enabled wine brands to gain a comprehensive understanding of their consumers, identify trends, and make data-driven decisions. Emetry's primary offering was a software platform designed to analyze consumer data related to wine. The platform's functionalities aimed to help wine brands build stronger relationships with their customers, increase direct-to-consumer sales, and expand their distribution channels. Emetry distinguished itself by specializing in the unique needs of the wine industry. Its platform was designed to handle the specific data points and consumer behaviors relevant to the wine market. By focusing on this niche, Emetry developed a deep understanding of the challenges and opportunities faced by wine brands. As of 2021, Emetry has rebranded as Pix, and its new website can be found at pix.wine.