Elico Assoulini

Elico Assoulini is a family-owned and operated luxury clothing and accessories boutique based in Los Angeles, California. Founded in 1938 by Milan, Italy native Elico Assoulini, the company began as a watch repair business before expanding into the design and production of exclusive timepieces. With a focus on resilient, jewelry-like craftsmanship, the brand gained notoriety amongst the Moroccan elite after Assoulini relocated his business to Morocco during World War II. The company's product line includes a range of luxury clothing and accessories, carrying forward the legacy of watchmaking expertise established by the founder. Elico Assoulini's signature watches are now publicly available, offering the same quality and prestige once reserved for royalty. Under the leadership of Elico Assoulini's grandson, the brand has expanded beyond watches to encompass a broader selection of high-end fashion goods. The company strives to maintain the original values of craftsmanship and exclusivity, while also making its products accessible to a wider customer base. To learn more about Elico Assoulini and its collections, visit elicoassoulini.com.