DooF

DooF, a small business based in San Francisco, California, employs 5 to 9 people and generates annual revenue of $1 million. The company takes a unique approach to food education, aiming to make healthy eating enjoyable for kids and families. DooF's mission is to engage children and families in the fascinating journey of food, from farm to table. They achieve this through a diverse range of platforms, including television programming, an interactive website, engaging events, and a collection of merchandise, recipes, and games. DooF's approach distinguishes itself by exploring food from unconventional angles. They encourage curiosity by presenting food in a whimsical and engaging manner, emphasizing the "cool" factor rather than solely focusing on health benefits. This innovative approach aims to spark a passion for good food in children and families. For more information about DooF and its offerings, you can visit their website at foodbackwards.com.