Diamonds Direct

Diamonds Direct, founded in 1995, is a privately held jewelry retailer headquartered in Charlotte, North Carolina. Employing 330 individuals, the company boasts a revenue exceeding $500 million. Diamonds Direct specializes in providing fine jewelry and diamonds at competitive prices. Their extensive selection includes loose and mounted diamonds, engagement ring mountings from renowned designers, diamond and gemstone fashion jewelry, wedding bands, and pearls. They differentiate themselves by maintaining an office inside the world diamond exchange in Tel Aviv, Israel, allowing them to cut out middlemen and control the entire diamond sourcing process. Diamonds Direct prides itself on offering industry-leading guarantees and warranties, notably their unique 110% lifetime upgrade policy. Committed to ethical practices, the company ensures all diamonds are ethically sourced through the Kimberley Process. Customers can explore Diamonds Direct's offerings at 15 locations across the United States. Their website, diamondsdirect.com, provides further information about their products, services, and commitment to ethical sourcing.