CtoB

CtoB is a small research firm based in the United States, with a team of three employees. The company assists businesses in understanding and adapting to the evolving behaviors and aspirations of their customers and employees. CtoB goes beyond traditional customer experience and transactional relationships, helping decision-makers gain a deep understanding of the needs and concerns of their customers, enabling them to incorporate these insights into their current transformation strategies and future decision-making. CtoB's approach focuses on exploring the motivations and experiences of individuals, recognizing the importance of considering them as citizens and customers. For more information about CtoB and its services, visit their website at ctob.fr.