Counter Tools

Counter Tools is a company based in Carrboro, North Carolina, with 16 employees. They generate $2.5 million in annual revenue. Counter Tools empowers communities to improve public health by focusing on policy, systems, and environmental interventions that promote health equity. They work to reduce the negative effects of unhealthy substances like tobacco, alcohol, cannabis, and unhealthy food by targeting the retail environment where consumers make purchasing decisions. What distinguishes Counter Tools is their comprehensive approach, which goes beyond data collection to include guidance on managing, interpreting, and utilizing data to drive change. They strive to make complex systems and information accessible and practical for their clients. Their deep understanding of the retail environment's impact on community health allows them to effectively influence state and local decision-makers throughout the policy change process. Visit Counter Tools online at countertools.org.