CONTEXTWEB

Contextweb is a digital media technology company based in New York. It employs 15 people and generates $22.8 million in annual revenue. The company has merged with Datran Media to form PulsePoint. PulsePoint offers a suite of services for marketers and publishers, including data management, media mix optimization, content distribution, contextual ad exchange capabilities, real-time bidding (RTB), and crowd sourcing. Its platform integrates analytics and ad-serving solutions that aim to drive audience engagement across various digital channels such as display, social media, mobile, video, and email. PulsePoint's real-time technology, patented across its platform, supports the digital marketing efforts of agency holding companies and thousands of prominent brands and publishers. Investors in PulsePoint include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners, and VantagePoint Capital Partners. For more information, visit www.pulsepoint.com.