Collective Bias

Collective Bias, based in Rogers, Arkansas, is a privately held company with 18 employees generating $50 million in annual revenue. As a wholly-owned subsidiary of Inmar, Inc., Collective Bias specializes in influencer marketing, shopper social media, influencer-generated content, and content marketing. The company offers a suite of services designed to empower brands to connect with consumers through influential voices. Collective Bias leverages proprietary data and technology to carefully select and manage influencers, ensuring campaigns drive genuine engagement and ultimately lead to increased sales. Their platform, Social Fabric®, connects brands with a network of over 10,000 shopping-focused influencers, boasting a combined multi-channel reach exceeding 80 million. Collective Bias distinguishes itself through its pioneering approach to influencer marketing and measurement. Forbes recognized the company as one of the "Most Promising Companies" for three consecutive years, and it was also included in the "Inc. 5000" list. The company's dedication to data-driven insights and performance optimization allows brands to effectively measure the impact of their influencer campaigns throughout the entire purchase funnel. For further details about Collective Bias' services and expertise, interested parties can visit their website at collectivebias.com. Additionally, the company maintains an active presence on Facebook and Twitter.