Coban Marketing

Coban Marketing is a small marketing agency based in Austin, Texas, with 5 to 9 employees. The company generates an estimated revenue of $2.5 million. Coban Marketing prides itself on its unconventional approach to marketing, emphasizing data analysis and forward-thinking strategies. Coban Marketing's services focus on creating data-driven content strategies. They begin by analyzing a client's existing content and marketing efforts, identifying successful elements and areas for improvement. They then research competitor content and conduct market, industry, and customer research to gain a deep understanding of the target audience. This comprehensive research informs the development of a customized content strategy tailored to the client's goals, brand identity, and best practices. A key differentiator for Coban Marketing is its meticulous approach to content creation. They build a database of brand-aligned wording and phrases based on research findings. This database guides the creation of content tested against various audiences to identify the most effective approach. Through continuous analysis and refinement of the content plan and wording database, Coban Marketing strives to deliver optimal creative results. For more information about Coban Marketing's services, visit their website at cobanmarketing.com.