Category Partners

Category Partners is a food and data consultancy based in Idaho Falls, Idaho. The company employs 16 people and generates around $1 million in annual revenue. Category Partners specializes in providing data-driven solutions for the supermarket industry, particularly in the area of perishable goods. Their services include custom research, retail analytics, operations analytics, and consulting. Custom research encompasses areas like attitudes and usage studies, shopper behavior analysis, brand and packaging testing, and store audits. Retail analytics focuses on category management, pricing and promotion strategies, data cleansing, and customized dashboards and reporting. Operations analytics delves into shipping, demand forecasting, and process efficiency. Their consulting services cover category management, research planning, and business and marketing strategy. What sets Category Partners apart is their deep understanding of the grocery industry, particularly the unique challenges of the fresh food sector. They emphasize their expertise in working with perishable data, ensuring accurate insights for their clients. Furthermore, they pride themselves on being data-driven yet solution-oriented, focusing on translating data into actionable business decisions. The company fosters long-term relationships with their clients, emphasizing consistent value delivery as a key driver of their success. For more information or to discuss your data needs, you can visit Category Partners' website at categorypartners.com.