Cal Poly Pomona Center for Customer Insights and Digital Marketing CCIDM

Cal Poly Pomona Center for Customer Insights and Digital Marketing CCIDM is a research and education center based in Pomona, California. This center is relatively small, employing 15 people. While its revenue exceeds $10,000, further financial details aren't specified. CCIDM's core function is to elevate understanding of customer behavior in the digital landscape through research, innovative educational programs, and direct support for businesses. They focus on developing the best practices and emerging trends in digital marketing and consumer insights. The center offers unique experiential learning programs designed to foster the next generation of skilled customer insights and digital marketing professionals. CCIDM distinguishes itself through its multidisciplinary approach, combining expertise from various fields to gain a deeper understanding of the complexities of digital consumer behavior. They actively seek to bridge the gap between theory and practice, offering practical solutions to businesses through their research partnerships. Interested parties can connect with CCIDM through its website: cpp.edu/~cba/customer-insights-lab/index.shtml