Buoy Hydration

Buoy Hydration is a privately held company based in St. Louis, Missouri. The company employs 8 people and generates $2.5 million in annual revenue. Buoy Hydration offers a product called Buoy, a daily electrolyte, ionic trace minerals, and functional ingredients powder that dissolves instantly in any beverage. This product is designed to transform any drink into a hydrating and functional beverage. Buoy is marketed towards individuals seeking healthier hydration options and those looking to enhance their wellness routines. Buoy differentiates itself through its commitment to sustainability and social responsibility. The company utilizes 100% Post Consumer Recycled (PCR) materials for its packaging, significantly reducing material usage compared to competitors. Buoy also ships its products carbon neutral and offers a "Buy One, Give One" program, donating a bottle to a verified 501(c)3 nonprofit supporting people with chronic illnesses for every bottle purchased. Customers can purchase Buoy directly through the company's website, where they can also enroll in the "Anti-Yellow Pee Club," a subscription program. Buoy is also available for purchase in CVS stores nationwide, with plans to expand to additional retailers in the future. Brands interested in incorporating Buoy into their products can contact the company for partnership opportunities.