Bug

Bug is a partnership based in San Francisco, California, composed of writers, broadcasters, and business professionals. The company employs 29 people and generates $2.5 million in annual revenue. Bug specializes in analyzing and forecasting contemporary culture, both globally and locally. Bug offers a variety of services to help businesses understand and respond to cultural trends. Their consultancy services focus on invigorating existing brands and developing new ones, using journalistic techniques to create insights and solutions. They also organize debates where brand owners, innovators, and commentators come together to explore emerging themes. Bug conducts trend analysis through its global network of journalists, producing reports based on a penetrating journalistic approach that goes beyond existing media and marketing intelligence. Their insights are transformed into various formats, including books, talks, films, online media, and engaging presentation briefs, aimed at both internal and external audiences. For more information about Bug's services, visit their website at buglondon.co.uk.